IHS (News - Alert) GlobalSpec, a provider of digital media solutions designed to connect industrial marketers with their target audience of engineering and technical professionals, has launched new information and analytics solution to provide insight on customer needs, increase branding, exposure and engagement opportunities within a targeted audience, both online and in their inboxes.
IHS GlobalSpec enables manufacturers, distributors and service providers to get a reliable means of collecting and analyzing critical organizational information. The product helps users to improve process, analytics and data to orchestrate business insights to assist them to do business efficiently.
Today, companies need to get insights into markets, customers and their own internal proc?esses to deliver sustainable business performance. IHS GlobalSpec is designed to help companies influence their prospects at multiple touchpoints.
The product includes program components which include a 12-month product catalog on GlobalSpec.com, the leading online resource for product sourcing and specification, with 1.2 million visitors/month. It includes advertisements in six IHS GlobalSpec e-newsletters; advertisers can choose from a suite of 80+ e-newsletter titles with 10.4 million total subscriptions. The product comes up guaranteed with coverage in 36 targeted product alerts, from a total platform of 170+ titles.
In addition, the IHS GlobalSpec digital media platform includes online events, webinars, e-newsletters, banner ad networks and custom email products.
Industrial marketers can use IHS Complete Demand Packs, media packages comprised of additional e-newsletters, the IHS GlobalSpec Ad Network, or custom email products to increase their exposure and engagement opportunities with customers.
Chad Hawkinson, vice president of product design for HIS said in a statement, “Evidence is mounting that multichannel marketing is key to producing desired results for marketers, and that developing a digital strategy with multiple customer touchpoints is crucial in today’s competitive marketplace. IHS Complete offers a push and pull media solution that addresses today’s multichannel mandate, reaching the largest audience of engineers and technical professionals where they are looking – both on GlobalSpec.com and in their inboxes.”