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March 13, 2014

iGR Study Forecasts Growth in Data Usage

iGR has forecast growth in data usage in its new market research report, Het-Net Data Traffic Forecast, 2013 - 2018. This growth is expected to be due to changing consumer behaviors, which are now more inclined toward streaming music and video.

More people now depend on their mobile devices to access music and video and this has put pressure on bandwidth.

"Understanding exactly when and on what type of network this data usage will occur is an important first step in providing adequate coverage," said Iain Gillott, president and founder of iGR, a market research consultancy focused on the wireless and mobile industry.

Increase in the demand of high speed Internet has led to the popularity of a heterogeneous network, and operators no longer depend on the macro cellular network to address the requirement of their subscribers.

A heterogeneous network includes a combination of a less-dense macro cellular network featuring a very dense underlay comprised of small cells operating on the carrier's licensed spectrum.

In the coming years, consumer data will be used for mobile data on 3G and 4G cellular networks, home broadband, and Wi-Fi offload.

Home broadband includes both wired and on in-home Wi-Fi, and Wi-Fi offload includes user-driven, carrier-driven and on Wi-Fi-only devices.

Readers of this report will gain insight into the time when data usage occurs and how traffic may increase during the forecast period. Readers will also know exactly how much cellular data, home broadband data, and Wi-Fi offload data traffic will occur during this period.

Carriers are working hard to keep their customers happy as data usage increases across the world. Recently AT&T (News - Alert) expanded its mobile Internet coverage at the Daytona International Speedway to support growing demand for advanced wireless devices and services.

“We want our customers to have a great network experience wherever they are, no matter what they're doing -- whether that's making a call, checking email, downloading apps or surfing the Internet," said AT&T Florida president Joe York.

Edited by Rory J. Thompson

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