Epicor Software (News - Alert) Corporation recently introduced the latest version of its Epicor Retail CRM solution, which will provide retailers with a powerful next-generation foundation for winning customer engagement and loyalty strategies.
Officials said that the Epicor Retail CRM 7.0 solution will help retailers to build deep, progressively beneficial relationships with customers.
A 360 degree customer view will be offered to retailers by a multi-brand, multi-channel database. By using this full view of the customer, their attributes and behaviors, the Epicor Retail CRM 7.0 robust segmentation modeling will help retailers to build more personalized campaigns and promotions for improved profits and brand loyalty.
With Epicor Retail CRM 7.0, retailers will also be provided with the powerful tools that will help them differentiate and customize multiple, distinct loyalty programs with their own set of rules and point balances.
In a press statement, Ian Rawlins, vice president of retail marketing and business development, Epicor, said: "With true multi-divisional support right out of the box and no customization required, Epicor Retail CRM version 7.0 offers retailers a complete omni-channel and holistic view of customers across brands, channels, and geographies."
Retailers will now be allowed to drive loyalty and lifetime value by fully engaging with customers across all channels and brands using in-depth knowledge about them. Thanks to Epicor Retail CRM 7.0!
"With Epicor Retail CRM, retailers can be more impactful and strategic in their day-to-day CRM efforts to better understand consumer behavior and shopping patterns to drive greater customer satisfaction, loyalty and profits”, added Rawlins.
Just Yesterday, TMCnet revealed that Epicor Software Corporation will be showcasing its Epicor Retail Store solution designed for use with Windows 8 tablets based on Intel (News - Alert) Atom and Core processors at NRF.