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December 06, 2013

Systems in Motion Acquires Claritics in Big Data-Driven Deal

With the current year soon coming to a close, new data on the biggest technologies of the last 12 months is being released almost daily. In retrospect, it may be a historic year for Big Data. In September, Gartner (News - Alert) revealed in a survey that 64 percent of organizations responding would likely invest in Big Data during 2013. That is up from 58 percent in 2012.

Gartner said that of the 64 percent, 30 percent as of September already invested in big data tech, 19 percent plan to invest by next September, and an additional 15 percent will likely invest within two years.

So given this demand, it is no surprise that Systems in Motion (SIM) recently acquired Claritics, a Big Data analytics toolmaker for mobile, social and enterprise Software as a Service applications. Financial details on the deal were not released.

SIM, which provides technology consulting and solutions for enterprises, makes a clear case of why the deal makes sense – as more and more businesses want to take advantage of the Big Data that they now hold.

Claritics’ platform and analytics solutions will be an asset to SIM’s data services business, enabling SIM to provide real-time analytics and advanced Big Data solutions to enterprise customers.  Also, Claritics’ user intelligence platform can analyze data from different channels, such as social media, mobile devices and the web. Such information is beneficial to app developers, those in marketing and even product managers to improve their customer acquisition, engagement and monetization efforts.

“This strategic acquisition directly aligns with our focus on providing differentiated technology and data driven solutions to our customers,” Neeraj Gupta, CEO of SIM, said. “The Claritics team’s expertise and vision in building a scalable user intelligence platform using open source Big Data technologies will help SIM design and build innovative, high value big data solutions for our Fortune 500 customers.”

These larger companies are among those most interested in Big Data analysis. Among SIM’s customers are Thomson (News - Alert) Reuters, Alltel, Magellan and Zephyr.

“The Big Data market is rapidly evolving, and platforms that provide the ability to build configurable analytic solutions along with flexible deployment models will be very attractive for enterprise customers,” Raj Pai, CEO of Claritics, added. “SIM’s thought leadership and innovation-focused approach to customer problems will benefit greatly with the acquisition of the Claritics platform.”

When it comes to the wider trends, Lisa Kart, research director at Gartner, said the firm’s 2013 survey shows that “organizations across industries and geographies see 'opportunity' and real business value” when it comes to Big Data investments. Just which sectors are making most of the Big Data investments this year? Those in media and communications, banking and service firms, Gartner said. Some of the top sectors include transportation, healthcare and insurance. North America will have the most investment, followed by the Asia-Pacific region. Europe, the Middle East and Africa, as well as Latin America are not among the regions with the larger investments, however.

What will 2014 hold for Big Data? Likely, more desire by large companies to analyze the Big Data they now hold and come up with related solutions for the future.

Edited by Stefania Viscusi

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