Cloud computing is catching up fast in all the industries. It provides various benefits such as ease of use and tremendous cost savings.
CoreMatrix (News - Alert) has announced that it has witnessed retail industry adoption of cloud solutions in order to reduce infrastructure and IT costs. According to the company, the retail industry is also attracted to cloud because of its ability to engage consumers on social networks.
One such type of business using cloud computing to their advantage is brick and mortar stores. Employees of these types of stores have been using tablet computers to better engage their customers. The retail industry in general has also been using in-store kiosks that enable customers to access online product reviews and recommendations.
Cloud-based tools make it easier for retailers to valuable information about their customers. This will help them in predicting customer behaviors and future trends. Therefore, many proactive retailers are increasingly using social technologies internally to improve their customer service.
CoreMatrix believes that cloud computing technology is more important than ever as customers are gaining more control over retail shopping through digital technologies. This necessitates the retailers to have a 3600 view of their business to better serve their customers and be better than the competition.
“The cloud has already garnered a well-earned reputation for helping companies reduce costs and gain operational efficiencies through a combination of pay-per-use environment and on-demand infrastructure and storage. Now awareness is growing that cloud computing offers retailers a smart way to connect with consumers and deliver a richer, more satisfying customer experience,” said CoreMatrix co-founder, Paul Nix. “Cloud-based tools enable collaborative customer service by escalating customer issues to internal experts and channeling feedback to product managers.”