Rubicon Project's REVV Based on AMD's SeaMicro SM15000

Rubicon Project’s REVV is now being powered by AMD’s (News - Alert) SeaMicro SM15000 server. REVV is an autonomous real-time trading platform, ideal for purchasing and selling digital ads. AMD in association with Rubicon Project developed the RubiCube, a conformable, tightly incorporated micro-POP-in-a-box solution, thereby guaranteeing Rubicon Project with a functional competitive lead in all its main markets.

In order to extend REVV’s presence and scalability, a dedication to engineering superiority was needed in all divisions from the hardware to the network to the software. Rubicon Project therefore collaborated with AMD to develop the RubiCube, a solitary SeaMicro SM15000-based hardware platform. RubiCube, which can substitute two racks of equipment, has decreased provisioning times from half a year to five days.

A majority of all Internet users in the U.S. can access the REVV platform and processes transactions between a minimum of 500 of the best publishers worldwide and a minimum 140,000 advertisers across an enormous marketplace.

In a statement, Jan Gelin, vice president for Real Time Cloud at Rubicon Project said, "The scale at which we must operate is hard to fathom. We have the challenge of inventing technologies that can handle hundreds of billions of transactions, and we needed a partner that was willing to help us break out of the constraints of the traditional data center. AMD has been an amazing partner, and we could not have created the RubiCube without the unique innovations of the SeaMicro SM15000."

Currently, the SeaMicro SM15000 system is the only maximum-density, extremely energy-proficient server available in the market. The server, with 10-rack units, can connect 512 compute cores, 160 gigabits of I/O networking and a minimum of five petabytes of storage using a 1.28 terabit high-performance supercomputer fabric, Freedom Fabric.