RadiumOne Unveils Enterprise and Self-Service Platforms for Brands, Agencies and Trading Desks

RadiumOne, a provider of solutions for online advertising, reportedly expanded its programmatic advertising solutions portfolio with the launch of the new Enterprise and Self-Service platforms for brands, agencies and trading desks.

Built using the RadiumOne’s ShareGraph technology, the unified platform is designed to bring together online and offline activities of agencies and trading desks to enhance their ROI of digital marketing.

ShareGraph is RadiumOne’s audience intelligence layer that analyzes social and behavioral signals from across the Web and mobile, as well as offline transactions of over 700 million users and determines attributes such as purchase intent and connection strengths with other users. It helps advertisers to understand the user’s path to purchase which leads to reduction in waste and enhance ROI – vital factors in present day’s multi-channel approach to digital advertising.

The new Self-Service platform is for advertisers looking to launch and manage campaigns with their own data, or third-party data, to convert their bottom of the funnel audience targets. With the Enterprise platform, one has the chance to develop custom solutions that leverage all sources of online, mobile and offline data to deliver powerful omni-channel advertising campaigns.

Gurbaksh Chahal, founder and CEO at RadiumOne, commented, “Marketers have an unprecedented opportunity to leverage big data in a programmatic world across all of their initiatives including, but not limited to, advertising. Our new Omni-channel platform, RadiumOne Enterprise, helps marketers unlock the data they have at their fingertips and couple those insights with the speed and efficiency of real-time programmatic buying. It’s a powerful combination that puts brands back in the driver’s seat, and gives them the transparency and control to make smarter paid media decisions.”

In addition to expanding its solutions for brands, agencies and trading desks, RadiumOne added that it will be launching a line of software development kits (SDKs) for app developers soon.