Certain announces Enhancements to Its SaaS Platform

Allowing CMOs to maximize the value of events in the revenue cycle, enterprise event management solutions provider Certain, Inc. announced enhancements to its SaaS (News - Alert) platform. The new features in the solution enable companies to control their event experience and design it per their requirements. They can now easily guide attendees to the educational content and 1-to-1 connections they need to more rapidly progress through the buying cycle.

"Events represent the last marketing channel to be fully digitized and integrated into sales and marketing infrastructure. Our platform now offers marketers the opportunity to evolve their event technology and deliver more powerful and productive events that accelerate revenue," said Peter Micciche , Certain CEO. "With up to 36% of the typical marketing budget spent on events, marketers must look beyond automating event logistics to a solution that will enable events to meet empowered buyers on their terms, provide real value and build lasting relationships."

The solution’s new features offer mobile and social capabilities that give attendees a voice, encourage participation and learning, and engage them with your event, featured brands and products, and other participants. Event owners, exhibitors, and sponsors no longer have to leave connecting with target audience members to chance. As a result, each participant is able to maximize the value of their event investment and accelerate their business.

Certain’s planning, budgeting, and collaboration capabilities enable cross-functional teams to effectively communicate and execute every aspect of the event on budget. Organizations can streamline processes and reduce costs with Certain’s venue sourcing, travel and accommodations management, and secure payment solutions. 

In related news, Certain recently announced the Certain Certified Meeting Management Program, a new partner program. According to a release, the program provides access to Certain's technology platform, certified training and support, marketing and sales opportunities, and early access to new features.