By Sujata GarudWith the increasing rise in frauds taking place, call centers have a huge responsibility to ensure that they take all possible steps to protect sensitive data of the customer. To help achieve this, SafeData helps the call center industry to safeguard tsensitive information and set up a fully compliant environment. The offering is now used by over 500 call center agents at WOW!, a provider of Internet, cable, and home phone services.
Michael Furst, senior vice president, Customer Care at WOW! in Colorado Springs said, “SafeData enables a large piece of PCI (News - Alert) compliance and is an invaluable tool to our operations.”
With customers’ sensitive data like credit card information now available online, call centers has become one of the most lucrative targets for criminals today and the risk is growing day by day. SafeData was designed as a solution to overcome these risks and enhance trust between the customer and call center agent. The application does not allow the call center agent to see or hear the credit card number or other sensitive information, enabling customers to rest assured that they are fully protected.
IntraNext CEO and Co-founder, Patrick Brown, concluded, “New Payment Card Industry standards are directed specifically at the call center industry. SafeData, our PCI validated solution, secures