Silverpop Launches Data Center in Germany Dedicated to EMEA Customers

Silverpop (News - Alert), a digital marketing technology provider, has launched a data center in Germany dedicated to serving new customers in EMEA.

The German data center launch falls in line with the company’s strategy to comply with European Union privacy directives to include an option for customers to store data exclusively in the EU. Silverpop is one of the first U.S-based marketing automation providers to host a data center in the EU.

"The launch of our EU data center is an integral step in continuing to help marketers in the UK, Germany and the rest of Europe deliver the most effective communications to their customers while continuing to adhere to local data privacy directives," said Bill Nussey, CEO of Silverpop, in a statement.

The EU data center will boost the confidence of Silverpop customers based in the EU region as their data will securely remain in the EU. 

The company has recently witnessed impressive growth within its reseller channels. In fact, its revenue through its reseller network in Q1 2013 increased by 74 percent as compared to Q1 2012.

The company’s reseller network spans Australia/APAC, Africa, Latin America (Including Mexico and Brazil), and Eastern Europe (Turkey and Czech Republic). It has signed strategic reseller relationships with partners such as Nitryx, Grapevine, Engage Digital, Entera and VIV. 

As part of its commitment to expand its international reach, Silverpop also expanded the team supporting its reseller partner network in EMEA. The company has appointed Jonna Stopnik as senior director of Reseller Channels in the region.

Stopnik brings nearly 30 years of experience developing international technology sales channels and alliances. In her new role, she will drive ongoing reseller recruitment, enablement, alliance partnering and strategy across Silverpop's global reseller ecosystem.

Silverpop also appointed John Watton as senior director of EMEA Marketing based out of the company's U.K. office.