Webtrends Streams recognized as 'New Technology of the Year'

Webtrends, a company that deals in digital intelligence, recently announced that Digital Analytics Association (DAA) has recognized the Webtrends Streams as ‘New Technology (News - Alert) of the Year’ at the 2013 DAA Awards for Excellence Gala.

Webtrends Streams delivers rich data on each individual visitor, and does it faster than real-time. The clients can see data instantly and act on it when it matters most: at the exact moment customers are engaged with their social, mobile or online property. The clients can now use this data to optimize campaigns and content at the critical moment while customers are still interacting with their digital properties.

"The DAA Awards for Excellence are a distinguished honor bestowed upon individuals or organizations in our field because they are an acknowledgement by the digital analytics community of true leadership," said John Lovett, DAA President and Senior Partner at Web Analytics Demystified. "The DAA congratulates Webtrends (one of our founding members), for their long-time commitment to the industry and their capacity to innovate with Webtrends Streams."

"The development of cutting-edge technology is core to Webtrends; and with the introduction of Webtrends Streams, we are proud to have set the benchmark for delivering in-the-moment digital intelligence," said Webtrends' EVP of Product, Bruce Kenny. "Having Webtrends Streams recognized by industry leaders as the top new technology to be introduced to the market over the last eighteen months is a testament to the Webtrends culture of constant innovation to deliver revolutionary solutions."

Webtrends recently announced Action Center, a platform that enables the seamless integration of in-session and historical customer-level data into action systems including email, display ad networks, SMS messaging, CRM, mobile marketing, search engine marketing, marketing automation, and more. The first release of Action Center integrates Webtrends Streams directly into leading e-mail service and cross-channel marketing solutions providers ExactTarget, Responsys and Silverpop (News - Alert).