Phishing attacks are a cause of concern for both end users and service providers. Every year, innumerable users lose invaluable data and money to phishing attacks. Although there are various solutions available to detect and remove phishing attacks, preventing them from reaching the inbox is still considered to be the best bet.
Return Path has announced that the DMARC standard provides a whole new level of control to block fraudulent messages. The company partnered with DMARC.org to release this statement.
DMARC makes use of Sender Policy Framework (SPF) and DKIM authentication protocols to detect and block fraudulent messages. It allows mailbox providers to know if their domains are not authenticated properly and helps them in detecting and preventing fishing attacks. This is an important feature as phishing attacks have increased significantly in the last few years.
DMARC is the short form for Domain-based Message Authentication, Reporting and Conformance. It is a consortium established by leading mailbox providers and top E-mail service providers such as Google, Microsoft (News - Alert), Yahoo!.
Gmail, one of the major E-mail providers in the world, has worked with Return Path and hence, the company now allows its users to enjoy the benefits of DMARC standards. According to Google (News - Alert), Return Path’s Secure.EQ solutions support DMARC standards.
“As longtime advocates for email authentication and co-founding members of DMARC.org, we’re encouraged by examples like these,” said George Bilbrey, President of Return Path. “As more senders recognize the effectiveness of DMARC in their battle against fraud, consumer trust across the email channel will build. Top brands are already leading the way – their success should inspire senders everywhere to take these simple steps to make the entire email ecosystem safer and more secure.”
Recently, the company published another study where it stated that E-mail users read few of their E-mail in most sender categories.