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January 30, 2013

Telcombrokers relaunch as Telecom Brokers

Telcombrokers (News - Alert), a telecom agency founded in 1998, is rebranding as Telecom Brokers. The company will relaunch itself with a new name, a new logo and an entirely redesigned Web site. Moreover, the company has also shifted its base to a new 8,000 square-foot office area that effectively doubles its workspace.

In 2013, Telecom Brokers will be emphasizing heavily on growth aspect. The center of the expansion plans are cloud services as part of company's rebranding effort, allowing its agents to tap ‘a whole new segment of revenue’.

"2012 saw impressive growth in our business, and now we are focusing that success from last year with a relaunch and an expansion our advertising and marketing to a national level, adding more trade shows to the roster and actively recruiting additional agents," said Dominic Antonini founder and CEO. "We started out more than a decade ago focused on two lines of business—the CLEC business and long distance. That has obviously expanded over time, and with the advent of cloud, our agents have a huge opportunity to tap a whole new segment of revenue."

Keeping this in mind, the new website is developed to increase more collaboration opportunites and create a dialog around the market opportunities instead of only taking a product-centric view. Moreover, Telecom Brokers also plans to exhibit its products at a variety of industry events, including Cloud Connect in Santa Clara, Interop in Las Vegas, Enterprise Connect in Orlando, Cisco (News - Alert) Live in Orlando and Channel Partners in Las Vegas.

"This year, as we rebrand the company and launch our new Website presence, one of our front-and-center initiatives is cloud, with a renewed commitment to enabling agents to successfully incorporate this new way of doing business into their models," said Nancy Ridge (News - Alert), vice president at Telecom Brokers. "Our attitude is that we need to use the resources that we have, like network information and relationships—to start the conversation," Ridge said.  "Working together and having an open door to brainstorming and conversation is a key to success as the services landscape becomes more complex."

Edited by Ashley Caputo

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