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January 17, 2013

Data Will Be the New Cloud Computing 'Oil' in 2013: Ovum

In step with other analyst predictions, research firm Ovum (News - Alert) forecasts that 2013 will see cloud computing continue to grow rapidly it builds momentum, evolving fast and becoming increasingly “enterprise-grade.”

While it is still the days of infancy for vendors and enterprises alike, cloud computing has the potential to tackle “irreconcilable IT challenges,” according to Ovum’s “2013 Trends to Watch: Cloud Computing” report.

“Cloud computing promises to tackles two hitherto irreconcilable IT challenges: the need to reduce costs and the need to boost innovation,” Laurent Lachal, senior analyst at Ovum Software, said in a statement. “It takes a lot of effort from vendors and enterprises to actually make it work, and they will succeed in making it work in 2013, both on their own and as part of increasingly complex ecosystems.”

This year, we will also see the emergence of the cloud computing ecosystem, as public clouds are increasingly approached not only as technology delivery platforms but also as “ecosystem hubs” for cloud service providers and consumers, Ovum said.

“They offer a new way to accelerate participation in the rapidly evolving social networking and mobile solution ecosystems of the Internet age. Some industry sectors are benefiting from the ‘data center as a hub,’ an increasingly cloud computing-centric ecosystem of partners that assembles in a key location or data center such as around financial exchanges, web and online services, or media content,” Lachal explained.  

Ovum makes the analogy that data will be the new cloud computing “oil” in 2013. Cloud computing services, and the social and mobile applications that cloud platforms underpin, generate a lot of data, which in turn requires cloud services and applications to make sense of it, according to Lachal.

This trend connects with and fuels other industry trends such as the Internet of things (machine-to-machine communication and data processing, cloud computing-based smart cities, TVs or cars projects), open government data, consumerization of IT, and last but not least, big data.

“The market’s attention, under the big data banner, is currently mostly focused on technology issues, but from 2013 onward from a cloud computing perspective there will be growing interest in the cultural shift required by vendors and enterprises to turn data into a resource to manage and monetize, starting with data abstraction (from underlying IT systems), sharing (within and outside the enterprise), and valuation (via a model from companies such as Accenture (News - Alert)),” Ovum said in a statement.

Some vendors played the “cloud data card” early, but the cloud data production, brokerage and consumption will continue to evolve over the next five years, according to Lachal

He concluded, “Cloud computing has barely reached the adolescence phase and it will take at least another five years for cloud computing to mature into adulthood.”

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO Miami 2013, Jan 29- Feb. 1 in Miami, Florida.  Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.

Edited by Rachel Ramsey

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