The mobile Web device landscape presents a diversified and fragmented picture, with new and complex devices making an entry into the markets, compounded by associated browser and functionality launches of associated software and hardware.
As a result, enterprises are being challenged with the need to create Web-based apps across various mobile and connected devices and also take into account various browsers and custom features. This is what the Netbiscuits (News - Alert), a global provider of software solutions for adaptive Web development, highlights in its quarterly Metrics Report.
The Metrics Report, based on an analysis of global Web traffic over the Netbiscuits Platform in October 2012, cautions enterprises against inadequate mobile strategies that fail to address changing Web access patterns and the numerous devices that are in use today, and adds that it could result in losing customers to competitors.
Highlighting the extent of the problem, the report indicates that even if apps were designed for the top 10 most used mobile devices, they would only account for 56 percent of global traffic share. This is because mobile Web user habits are changing, and websites are being accessed through devices that mostly don't fall within the purview of enterprise mobile strategies.
After studying eight regional markets, it was found that feature phones, rather than tablets, bore the brunt of increased Web traffic. Hence, if enterprises mobile strategy didn't take this into account, it would lose out to those that did.
The Metrics Report also reveals the top device categories by global Web traffic. The iPhone 3G, 3GS, 4, 4S tops the list with 31 percent of global traffic share, followed by the Samsung (News - Alert) GT-I9100 and the Samsung GT-I9300.
Blackberry is declining, but still has at least six devices in the top 25 devices based on global share. Hence, those businesses that have not optimized their Web experience for this smartphone, will be left behind. Also, Kindle fire is one of top 25 devices used for mobile Web browsing in North America.
In essence, Netbiscuits urges enterprises to embrace changing trends in how people access the Web and ensure that their apps or sites allow a superior and customized Web experience across all devices, browsers and features for it was their best chance for retaining customers in a cut-throat , competitive economy.
And, this is where Netbiscuits states that it can help with its cloud-based adaptive Web development platform that will enable companies to create rich mobile Web experiences across all mobile devices, regardless of global traffic share.
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