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December 03, 2012

Apical's Assertive Display Addresses Challenges of Viewability, Battery Life

Today’s tablets and smartphones may be smarter than the average individual, but these high-performance devices are battling a major problem – battery life.

It’s said that for portable devices, the display is the “single largest consumer of battery charge,” and for tablets that translates into over 50 percent of total power consumption at full-screen brightness.

Apical, well known for its advanced image and video processing technology for embedded applications, has provided a solution in the form of its Assertive Display engine, which reportedly addresses the two biggest challenges – ‘viewability’ and battery life.

That is apparently why Huawei's (News - Alert) latest Ascend smartphones and Mediapad tablets have taken advantage of Apical's Assertive Display, noted company officials.

HiSilicon recently announced a high-performance mobile application processor K3V2 for smartphones and tablets, and Huawei's newly announced flagship, Ascend D quad, is the first smartphone based on HiSilicon K3V2 AP.

As a result, HiSilicon can offer a ‘whole –system approach’ to power management, extending the battery life and enhancing the multimedia viewing experience.

We licensed Apical's Assertive Display technology as part of our overall ambition to deliver the best user experience and the most efficient power consumption,” said George Yiu, director, Turing development department at HiSilicon.

Assertive Display delivers a high-quality viewing experience both in sunshine and in darkness. In just the same way that the human eye adapts to changing viewing conditions, Assertive Display dynamically adjusts content to ambient lighting conditions.

As the lighting changes, digital processing adjusts the color of each pixel of each video frame and provides total control of the viewing experience, regardless of the viewing environment.

Simply put, this means the screen power can be dramatically reduced, battery life of a mobile device increased, providing power-efficient and high-quality imagery in any viewing condition.

Apical announced that Bang & Olufsen's latest TVs BeoPlay V1 incorporates its Assertive Display technology, allowing the TV to draw less power by reducing display brightness overall without affecting viewing quality.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO Miami 2013, Jan 29- Feb. 1 in Miami, Florida.  Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.

Edited by Braden Becker

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