These days, many companies have fallen victim of hacking attacks and customer identify data theft due to a remarkable upsurge in social networking and online consumer transactions.
Safeguard customer data is important and no company should ignore it. So what can enterprises do to save their customer data? How can companies manage the user identity lifecycle?
UnboundID (News - Alert), a platform provider for identity data, has developed an Identity Data Platform that enables companies in telecommunications, financial and cloud services to unify, personalize and produce identity data, increasing the value of the identity assets these companies possess, while offering a greater benefit to end customers.
UnboundID is also organizing a panel where the company will discuss the issues associated with the emerging identity business. A panel of leaders in the Identity Economy will meet at the National Press Club in Washington, D.C. on November 29 to discuss the role of privacy and informed consent in developing new business models for the usage and exchange of identity data assets.
The panel is titled “Are your Customers Hostages, Victims or Participants?”
Privacy and compliance officers from Experian, McAfee (News - Alert) and Neustar, and the senior executive advisor for identity management at the National Institute of Standards and Technology (NIST), will be speaking at the panel. The event focuses on how service providers benefit from informed consent, the emergence of identity brokers and the role of privacy, and how companies can earn customer trust while sharing identity data.
Michelle Dennedy, chief privacy officer for McAfee, said, “With new, emerging identity business models, companies can provide a more secure and compliant system that builds respect because consumers can know what to expect and actively engage with their service providers. We need to move to more identity-centric business models that focus on serving consumers’ needs as well as protecting their privacy.”
“Today, users are not involved in the use of their data,” Andy Land (News - Alert), vice president of Marketing for UnboundID, said in a statement. “Most existing models don’t include the user and that’s got to change. UnboundID is actively helping our customers build trust models that involve their customer in deciding how their data will be used.”
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