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November 19, 2012

Prolexic Allays DDoS Attacks on SWI Website

Prolexic has been successful in allaying two attacks on the well-liked e-commerce website of Swiss Watch International. Distributed Denial of Service protection services are offered by Prolexic to organizations across the globe.

Timepieces are developed and produced by SWI, based in Florida. The organization also promotes its personal watch series like SWI, Edox, Giordano, Jacques Lemans, Magico, Swiss Legend, Triumph Motorcycles and Ventura. On an average, a minimum of 33,000 distinct users visit the organization’s website every day. A minimum of US$100,000 revenue is produced every day when the traffic is at the highest point. The revenue of the organization can therefore be severely affected if the website is down for a considerable period.

The organization had secured its website with a firewall. The website was, however, attacked by a 130 Mb bandwidth deluge through a popular gaming port. As a result the SWI website was down for nearly half a day. SWI sought the services of Prolexic for emergency provisioning and allaying the attack.

In a statement, Darin Grey, CTO at SWI said, "The person we spoke to at Prolexic said they could mitigate the attack within minutes of receiving our traffic, so we signed a contract. Prolexic gave us a virtual IP address to use, and when I pointed traffic to Prolexic they were able to mitigate the attack and sent us back clean traffic. We were back up and running within minutes as promised."

According to Grey, depending on an external provider has proved to be the best approach for ensuring efficient DDoS improvement. Grey said, "Some attacks overwhelm your bandwidth and some overwhelm your hardware. It is almost impossible for a company to block these large attacks without investing hundreds of thousands or even millions of dollars in extra network equipment. Plus networks like this take time to set up. That's one reason we chose Prolexic."

In order to prevent a comparable situation from occurring again, SWI had augmented its network capacity. The organization’s website was attacked with an increased bandwidth capacity three times more than the original attack. Prolexic has successfully utilized its cloud-based mitigation network to decrease this attack.

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Edited by Brooke Neuman

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