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September 19, 2012

Exinda Helps Leo Burnett Overcome Bandwidth Limitations in Middle Eastern, African Offices

Exinda, a provider of wide area network (WAN) optimization and application assurance solutions, is helping a global advertising agency, Leo Burnett, to attain more productivity across its Middle East and Africa offices, by implementing its next-generation WAN optimization and application assurance solution at these places.

The company’s WAN optimization and application assurance solution has already improved end-user experience, contained recreational applications and reduced network operating costs in more than 2,500 organizations around the globe – including Leo Burnett’s Beirut office and Cairo office.

Having a huge client portfolio and as a group operating several agencies, Leo Burnett sends large amounts of data across its network in the form of graphics, advertisements, videos and presentations, much of which is often uploaded by FTP for access by clients or third parties.

Consequently, having an efficient network is critical to the daily smooth operation of the agency.

"WAN optimization and application assurance is increasingly important for many enterprises," said Adam Davision, VP EMEA Sales at Exinda. "As enterprise increasingly takes advantage of remote working, and with greater amounts of critical data being transferred across networks, businesses need to ensure that their networks are operating as efficiently as possible and are not being stretched to capacity.”

“Our policy-based WAN optimization intelligently applies acceleration and containment based on the priorities of the business,” Davision added. “We are pleased that a business of the caliber and size of Leo Burnett is benefiting from our WAN optimization 2.0 solution.”

Sami Mneimneh, regional network and infrastructure director, Sources Middle East & Africa, said the company is ready to standardize Exinda WAN optimization and application assurance technology across its Middle East and Africa (MEA) offices to improve network performance in the region.

Exinda’s system was first implemented in the Beirut office, as Beirut is a challenging territory because of high bandwidth costs. According to Mneimneh, the company tested the Exinda technology and found it very simple and easy to manage.

The technology provided greater performance and improved visibility on links as well.

Added Mneimneh: "Another Exinda test at the Cairo office helped to assure performance of critical applications over non-critical recreational applications and improve network performance without the need to upgrade the Internet connection. The Cairo office was extremely happy with the outcome and so, on the back of those two successful tests in very challenging environments, we decided to standardize our local country MPLS network across the entire region by rolling out Exinda optimization and acceleration technology at all offices."

Exinda recently quoted the completion of first stage rollout at the Cairo, Beirut and remote offices. These implementations were completed using a mix of Exinda's 4061 and 4860 solutions. With the help of these technologies, Leo Burnett could successfully optimize several key applications.

In addition, the ad agency is able to achieve between a 30- and 70-percent reduction in file transfer time, depending on the file type, and improvements in remotely accessing SQL databases – a critical function across the entire business.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2012, taking place Oct. 2-5, in Austin, TX. Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.

Edited by Braden Becker

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