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August 10, 2012

Terracotta Combats Big Data with BigMemory

Terracotta has been around for about seven or eight years, but recently became a wholly-owned subsidiary of Software AG.  And, like many companies in the tech space, the folks at Terracotta realized that big data was the trend of the future. So, to combat that, they needed a big solution, namely, BigMemory.

BigMemory was launched at the end of 2010 with the express purpose of storing massive amounts of data – from hundreds of gigabytes to hundreds of terabytes -- in memory for fast access. Terracotta’s challenge was to solve the scale problem and performance problem at the same time, a solution that would put it in a unique position in the market. Now some of the largest companies in the world are its customers; AT&T (News - Alert), Verizon, PayPal, Visa, UPS and more leverage the BigMemory solution to speed up and solve their challenging data problems.

It is a software solution that can run on any machine, and it can be deployed through the cloud via Amazon. It is designed to handle multiple terabytes of data. Originally the company didn’t think it would need to handle more than, say, 500 gigabytes, but by the first half of 2011, it was dealing with multiterabytes. The BigMemory solution allowed these companies to speed up their processes, making a huge difference.

Take this use case for example. A large telco stored all of its customer data – call center, CRM, etc. – on the back end and needed to pull that data so that agents could get a clear view of the customers. The company spent a billion dollars on a call center, and more than 90 percent of its customer interactions came through that call center. It wanted to reduce costs and improve its bottom line, but it was taking around 30 seconds just to get customer records out! Once the company deployed BigMemory, the lag time was reduced from 30 seconds to 30 milliseconds!

Success like this has changed the way Terracotta thought about call centers. It began thinking not in terms of 2 Tb, but 10 or 100. It started looking at legacy systems, asking “what can we get off of them?” And it started thinking in the long term, as “big data” keeps getting bigger, big becomes the norm, and a big solution is needed. Fortunately, BigMemory is up to the big challenge!

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2012, taking place Oct. 2-5, in Austin, TX. ITEXPO offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. For more information on registering for ITEXPO click here.

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Edited by Rich Steeves

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