Communefx Joins ClickSquared's Partner Program

ClickSquared, a global provider of SaaS (News - Alert) cross-channel campaign management software, recently signed a distribution agreement with Communefx, a customer engagement agency headquartered in Phoenix. As the new member of ClickSquared's partner program, Communefx will be able to leverage ClickSquared's campaign management capabilities, customer intelligence tools, social apps and channel delivery options.

Communefx provides data processing, database marketing services, customer lifecycle management and interactive technology for multi-channel customer engagement. They combine the core elements of successful engagement marketing to enable their clients to receive effective and strategic marketing campaigns. With ClickSquared, the company will be able to focus on their customer engagement strategies.

"Working with value-add partners is central to ClickSquared's growth strategy," said Dan Smith, senior vice president, marketing at ClickSquared. "We are thrilled to partner with Communefx to make the Hub available to its clients. Communefx's widely respected customer data integration, analytics and strategic consulting capabilities -- combined with their social marketing expertise -- make them an ideal partner for ClickSquared. Together, the companies can bring tremendous value to innovative B2C marketers seeking competitive advantage."

ClickSquared’s pioneering Cross-Channel Marketing Hub allows organizations of all sizes to orchestrate and deliver relevant, personalized customer communications across e-mail, direct mail, social, survey, mobile and Web channels. ClickSquared's fourth generation cloud-based marketing platform consolidates and integrates the enterprise-class features and functionality typically found in stand-alone channel-specific platforms and gives marketers a tightly integrated, easily orchestrated cross-channel marketing and delivery capability – completely managed in the cloud.

"After evaluating many enterprise-class marketing technology providers, we selected ClickSquared as the vendor most capable of providing fully integrated, SaaS cross-channel campaign management underpinned with a highly scalable database platform," said Chris Lynde, senior vice president and general manager, Communefx. "ClickSquared's Cross-Channel Marketing Hub marries campaign management, multi-audience database management, and customer intelligence tools with delivery and execution across email, print, web, survey, mobile and social channels. By combining the features and functionality of ClickSquared's Hub with our best-in-class data analytic bullpen and digital engagement capabilities, Communefx can now offer clients a sophisticated, integrated solution without having to integrate and maintain multiple standalone platforms. ClickSquared's Cross-Channel Marketing Hub is a significant addition to our toolbox."

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