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August 01, 2012

Cooltrax Unveils FreshMobile the Mobile Site for Fresh inTransit

Cooltrax announced the launch FreshMobile the mobile site for Fresh inTransit. This mobile site will let customers access their fridge temperature monitoring system in real-time from anywhere on a mobile device.

In a release Cooltrax president, Shawn Allaway, said, “The addition of FreshMobile is in response to customers’ demands, especially fleet managers who are on the go and spend limited time at a desk, for mobile access to the Fresh inTransit cloud-based system.”

The company a provider of real-time cold chain tracking and monitoring solutions for temperature-sensitive products and mobile assets said that Fresh inTransit will track the location of refrigerated trailers for customers.

They can also monitor other aspects as well, such as the performance of the fridge unit and also conduct independent reefer temperature monitoring by leveraging telemetry and wireless technology capabilities of the app. The provision of “on the go” access to information by FreshMobile with access to cold chain information will further enhance operational efficiencies.

As there is a great demand for an efficient cold chain management system which will help track supply chain failure, non-compliance, product security and theft and bioterrorism customers will benefit a lot from the mobile site. This will offer them immediate access 24/7 to cold chain data and information.

FreshMobile allows all customers to access the mobile site for tracking and monitoring products and assets moving through the cold chain from any type of device. Fresh inTransit delivers real-time temperature, fridge performance and location information for all assets via a single, Web-based interface on a personal and laptop computer.

Josef Bortignon, operations manager, Cooltrax, said, “With the addition of FreshMobile, which optimizes the Fresh inTransit system for mobile access, users gain expanded access to critical data, 24/7, from anywhere in the world, regardless of device. FreshMobile supports multiple mobile browser platforms including Safari, Opera, and Android (News - Alert). Planned support for Fresh inStore will be available in the future, as well.”

Fresh inTransit will report on temperature and other performance violations via SMS and/or e-mail. This ensures pro-active cold chain management aided by the detailed graphs and reports. Fresh inTransit supports full browsers such as IE9, Chrome, and Firefox, added officials.

Cooltrax announced recently that its Fresh inTransit will help Schwan’s Global Supply Chain maintain superior food freshness. Schwan’s Global Supply Chain is the manufacturing arm of The Schwan Food Company, which produces products marketed and sold by the firm and also by a variety of external customers.

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Edited by Rich Steeves

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