[x+1] Adds Origin Creative Decision-making Feature to its Origin Enterprise Data Management Platform

The new feature added to the Origin enterprise data management platform by [x+1] drives real-time message relevance through direct publisher buys. [x+1] is a provider of the leading enterprise data management platform (DMP). The newly added feature to Origin helps reduce impression and improve performance. With the enhanced feature, now Origin can push real-time targeting decisions into the ad server, so that more relevant messages can be delivered to every impression across an entire online media plan.

As [x+1] Origin is the only Enterprise DMP that has centralized decision logic through its Predictive Optimization Engine (POE(TM)), marketers can improve results drastically. [x+1] Origin avoids wasted impressions, creates more relevant messages, and manages its media plans more efficiently. Using Origin will allow online marketing and media strategists to leverage the [x+1] decisioning layer across all audiences and online media in real time. At the same time, direct-purchased media inventory can obtain the benefits of real-time targeting for every impression.

In a press release, Mark Kopera, director of Product Management for [x+1], said, “With more and more accountability for performance and efficiency, marketers cannot afford to throw away opportunities for cross-sell and upsell, while wasting impressions and precious media dollars. That's why Creative Decisioning in Origin is such a timely and valuable capability, reducing waste and driving incremental campaign gains as real-time relevance is delivered every time.”

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