infoTECH Feature

July 19, 2012

Cloud Storage Continues to Increase in Popularity

Headquartered in San Jose, Calif. and founded in 2008, Panzura was founded by both networking and storage experts with some even boasting an Aruba background. Touted as a cloud company with roots in the cloud storage space, the company has built an on ramp for cloud storage that can be deployed successfully in both public and private clouds.

The NAS device allows companies to leverage Panzura’s technology instead of having to manage their own storage solution. Built on top of the device is a global file system that ties in various sites into a single, unified interface so people can access the same data at all times no matter where they are located, according to Ranajit Nevatia, vice president of marketing at Panzura.

A key benefit of cloud storage is that it enables cloud collaboration. Security is also dramatically improved due to the fact that everything in the cloud is fully encrypted. “Companies can move from the traditional Capex model to an Opex model and utilize the scalability of the cloud while maintaining data integrity and overall access to data. It also solves network issues as it optimizes networks and enables them to encrypt, replicate and distribute information worldwide, “Nevatia stated.

In an industry that companies are continuing to enter at a rapid pace, the cloud storage provider sets itself apart from competition, as it is currently the only NAS provider in the market. There are two kinds of storage: file storage, which is used for most or 90 percent of corporate data, and block storage, which is how you run something like a database or a virtual machine. Panzura is a file storage vendor that powers filed-based targeting of data and allows for a much higher level of collaboration overall.

Recently launching its greatest version yet—3.0 – which was announced at Interop (News - Alert), the solution increases scalability, performance, capacity, as well as includes a bunch of robust features such as cloud monitoring and performance. It also allows users to bridge the gap between enterprise applications to take advantage of object storage.

He added, “Customers have adopted this product very well thus far and we have already upgraded each existing customer to the new platform. We have also closed some very large deals with a financial organization, a large media entertainment company, and a university.”

The main obstacles that currently exist within the cloud storage space are primarily awareness and the comfort level of adoption. Additionally, technological challenges including bandwidth challenges and latency issues sometimes make it harder to adopt cloud storage. Nevatia commented, “Those issues are what Panzura is bridging.”

Extremely partner driven, within the next year we will be seeing a lot more technology innovation in the cloud storage area with Panzura leading the pack.

Want to learn more about cloud communications? Then be sure to attend the Cloud Communications Expo, collocated with ITEXPO West 2012 taking place Oct 2-5, in Austin, TX. The Cloud Communications Expo will address the growing need of businesses to integrate and leverage cloud based communications applications, process enhancement techniques, and network based communications interfaces and architectures. For more information on registering for the Cloud Communications Expo click here.

Stay in touch with everything happening at Cloud Communications Expo. Follow us on Twitter.

Edited by Brooke Neuman

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