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July 13, 2012

Pentaho, Semphonic and Infobright Offer Big Data Web Analytics Tool

Business is about developing relationships. To seek new channels of business markets, Pentaho, Infobright and Semphonic have come under one roof to maximize the value of their websites as lead generation and revenue engines.

According to a press release, working on respective technology and expertise, companies can quickly uncover meaningful insights from big data Web analytics.

Semphonic’s services extract and segment data from Web analytics tools such as Omniture (News - Alert), WebTrends and Google Analytics Premium.

Rosanne Saccone, chief marketing officer of Pentaho, said, "The opportunities to make better marketing decisions from behavioral patterns hidden in big data volumes and diverse data sources are enormous.”

Infobright's high-performance data repository offers transformation and storage of massive amounts of data.

Gary Angel, president of Semphonic, commented, "Semphonic's two-tiered digital segmentation approach is fundamental to bringing customer-level analysis to digital data. This partnership provides a compelling combination of technology and techniques that span every aspect of gathering, storing, classifying and joining streams of multi-channel data together in a way that enables true customer analytics and customer-level marketing."

Pentaho's Business Analytics platform tightly couples data integration and business analytics to visualize and explore Web detail data and positively impact organizations' performance.

Susan Davis, vice president of marketing at Infobright explains, "This partnership makes it easy for organizations to use their detailed Web analytics data to drive business improvement. With their expertise in Web analytics and measurement, Semphonic helps organizations understand what data is important and how to use it to their advantage.”

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2012, taking place Oct. 2-5, in Austin, TX. ITEXPO (News - Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. For more information on registering for ITEXPO click here.

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Edited by Rachel Ramsey

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