Yodelmobile Launches App Discovery Campaign for Kobo

Yodelmobile is a strategically-led full service agency that offers strategy, development and delivery for organizations looking to incorporate mobile and digital strategies into their business, and recently launched a new app discovery campaign for Kobo, one of the largest e-reader businesses on the market.

Launched this week, the campaign is all about banners and HTML5 advertisement across the Web and mobile device platforms, helping users download the Kobo app.

With the app, users can purchase eBooks and download over a million titles for free.

"The key to this campaign is the complexity of the tracking," explained Ijah Miller, Kobo campaign planner at Yodelmobile. "Because it's fully integrated, it gives visibility into the app's usage – who's downloading it, who's reading what, who's buying books and what kind of books they are buying. This means that we can retarget advertising according to whether they are heavy or light readers, what they are reading or what device they are reading on. The advertising they receive is relevant to them and their areas of interest."

The app automatically syncs the library across all the devices including iPad, iPhone, Android, Mac, PC, BlackBerry (News - Alert) PlayBook and smartphones, and all Kobo eReaders. Individuals can choose from multiple font sizes and styles, and can read in day or night mode.

"We want to bring the best mobile e-reading service to as many people as possible. The Kobo apps allow you to read Kobo books on multiple mobile devices and you're also able to continue reading on the Web and the Kobo e-reader,” said Kobo's head of Digital, John Gareau. “Connectivity is key – picking up your book on whatever device you happen to be on at the time in order to carry on reading. Working with Yodelmobile was a crucial element to this strategy – we need to ensure that not only are people aware of the app but are also then subsequently being targeted with appropriate and relevant messaging to highlight new titles and make them aware of promotions."

Want to learn more about today’s powerful mobile ecosystem? Then be sure to attend the Mobility Tech Conference & Expo, collocated with ITEXPO West 2012 taking place Oct. 2-5 2012, in Austin, TX. Co-sponsored by TMC (News - Alert) Partner Crossfire Media the Mobility Tech Conference & Expo provides unmatched networking opportunities and a robust conference program representing the mobile ecosystem. The conference not only brings together the best and brightest in the wireless industry, it actually spans the communications and technology industry. For more information on registering for the Mobility Tech Conference & Expo click here.

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