A recent report by Bytemobile (News - Alert), Inc. and Amethon Solutions indicated that the volume of mobile video usage will double, accounting for 50 percent or more of total data traffic on 3G and 4G networks. In addition, the report had also indicated that mobile advertising volume would increase by 118 percent.
Cashing in on this trend and to get a key foothold in the operator market, Citrix – a provider of cloud, networking and virtualization technologies – had announced on July 7th that it would acquire Bytemobile, a provider of data and video optimization solutions for mobile network operators.
Bytemobile is a provider of data and video optimization solutions for mobile network operators. Its Smart Capacity solutions on the T-Series and Unison (News - Alert) platforms facilitate mobile network operators to increase their available network capacity by 30-50 percent.
According to a press release, Citrix has now closed the acquisition of Bytemobile. The acquisition of Bytemobile will also create an important new on-ramp for Citrix’s cloud networking business.
In addition, Citrix, via this acquisition, will allow operators to deliver an unparalleled user experience to mobile subscribers, while managing exponential growth in network data traffic with high performance, visibility and efficiency.
Under the terms of the agreement between both companies, Bytemobile will form a new Service Provider Platforms team within the Citrix Cloud Networking product group.
Chris Koopmans, formerly chief operating officer of Bytemobile, has been appointed vice president and general manager of Citrix Service Provider Platforms. This will be part of the Citrix Cloud Networking group.
In this position, Koopmans will direct operations to build solutions for Citrix mobile networking and telecommunications customers.
And, Citrix will continue to serve and support Bytemobile’s global customer base of over 130 operators.
According to Bytemobile, its Smart Capacity platforms facilitate mobile operators to deliver the best possible experience to their subscribers under all network conditions and to differentiate their services based on subscriber usage. With Smart Capacity, mobile operators can improve utilization of existing capacity and control operating expenses, while increasing revenue growth and profitability.
In addition, Bytemobile’s Adaptive Traffic Management helps users in improving quality of experience (QoE) for their subscribers, differentiate their service plans and capitalize on new revenue opportunities.
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