PeekYou Releases PeekAnalytics Solution for Analysis of Consumers' Use of Social Media

PeekYou LLC recently confirmed that PeekAnalytics had completed beta testing and will now be available to the public. The company also confirmed its commitment of launch customers Mashable, Nexalogy, Radian6, Big Fuel and Media Profile.

PeekAnalytics specializes in providing enterprise-class Twitter (News - Alert) analytics allowing marketers to get a better understanding of their social consumers. PeekAnalytics helps identify where Twitter users spend their time when they are not on twitter, and also provides advanced audience metrics based on consumer data collected from Twitter, every major blog platform and an additional 60 social media websites.

"By providing an unprecedented level of demographic and psychographic insights, PeekAnalytics gives advertisers the confidence they need to invest in social,” said Josh Mackey, general manager of PeekAnalytics. “The key is to understand the audience – social audience measurement is here."

PeekAnalytics was initially launched into beta during November 2011 and saw a tremendous response with more than 2,500 brands, agencies and social media consultants signing up to try the service. Some of these clients included big names like Apple, FedEx, Disney, CNN, The New York Times, News Corporation, Nike, HP, Harper Collins, Edelman (News - Alert), Red Bull, Volvo, SAP, Google, Fox TV, Deloitte, Texas Instruments, BlueKai, Coca-Cola, Shell, Merkle and many more Fortune 500 companies.

"PeekAnalytics takes big data and makes it understandable and actionable,” said Jay Baer, president of Convince & Convert, co-author of The NOW Revolution (News - Alert). “Whether it's comparing Twitter accounts or #hashtags, or modeling influence within particular audience segments, PeekYou is hell bent on making Twitter data useful for business.”

PeekAnalytics is an innovative enterprise-class social audience measurement platform that gives marketers excellent consumer insights that help them get a better perspective of their social audience and help them customize their content to create highly converting social initiatives.

PeekAnalytics currently focuses on analyzing Twitter audiences such as friends, followers and audiences that make mention of specific keywords or #hashtags, or those that post specific URLs.