Yahoo! Re-defines, Re-architectures Search and Browse Experience with Yahoo! Axis

Speed Matters a lot when one visits a webpage. According to data compiled by KISSMetrics Infographic, 47 percent of consumers expect a page to load in two seconds or less. The new tool launched by Yahoo! will now help save time for browsing the Internet.

Yahoo! is set to re-define the searching and browsing experience with the launch of Yahoo! Axis (News - Alert), which provides an easy and efficient cross-device experience that today's consumers look for.

Using the new search tool, users will be able to enter their search, see and interact with visual results, all without ever leaving the page they are using at the time. Axis can be effortlessly integrated with the user’s favorite desktop browser and could be automatically connected to online experiences across multiple devices.

Axis is built upon the Yahoo! Cocktails mobile development platform, designed for generating deeply personalized products built for connected devices first. The new Yahoo! Axis App is available for free from the App Store on iPhone (News - Alert), iPad and iPod touch, or here.

“Our search strategy is predicated on two core beliefs – One: that people want answers; not links, and two: that consumer-facing search is ripe for innovative disruption,” said Shashi Seth, senior vice president of Connections at Yahoo!, Inc. “With Axis, we have re-defined and re-architected the search and browse experience from the ground up.”

Users can constantly discover and explore content without interruption by using Axis. Once on a search results site, Axis also allows people to simply swipe or click to the next result. Once they have downloaded Axis, they can begin a search on their computer, flip through the results while out on their iPhone, and finish the search at home on their iPad.

Yahoo! was recently in the news when Chatwing launched an efficient Web chat box for Yahoo! Mail users looking for new contacts. Online sources indicate the most famous of these reasons is e-mail database expansion.