LivePerson Introduces Keyword Lift for Increasing Conversions from Paid Search Campaigns

LivePerson, Inc. (LPSN) recently announced the introduction of a new intelligence tool called Keyword Lift, which will help in boosting conversions from paid searches via intelligent and post-click marketing. By leveraging Keyword Lift, business customers can enhance performance and ROI for their pay-per-click campaigns, while also improving the site experience for the user. LivePerson (News - Alert) is a leading provider of real-time intelligent engagement solutions that drive conversions and enhance customer experience.  

In a release, Rob LoCascio, CEO and founder of LivePerson, said, "Web and search engine marketing has become a key component of any business's success. With Keyword Lift, businesses can optimize the performance and yield of their pay-per-click campaigns, while also delivering a more personalized, engaging and relevant site experience for visitors. We have found that when you deliver content to visitors that is actually derived from their search, bounce rates decrease, click through rates increase and overall conversions are lifted."

Keyword Lift makes use of data from paid search campaigns and leverages LivePerson proprietary analytics for tracking keywords, which can drive ROI. Select customers are provided with personalized content to ensure a higher conversion rate and enhanced customer experience. The customer is provided with content via LP Marketer, an advanced personalization solution from LivePerson. The solution has been designed to track and provide visitors across social media, websites and mobile devices with personalized content in real-time.  

Alan Matchett, Managing Director at IPSL, said, "Our immediate success with Keyword Lift has been tremendous. After just one month, we saw an incredible 245 percent lift in the conversion rates for the keywords targeted by Keyword Lift. Keyword Lift is one of the most important pieces of technology we have put into place in our Web marketing efforts. We are engaging with more customers, increasing conversions and maximizing our overall online presence."

Designed to work in the background, Keyword Lift which can be deployed with little to no IT support, can automatically make adjustments to changes in user behaviour, and changes to search campaigns as well as website content. The tool seeks out new options for driving sales and relevant keywords are constantly targeted.