Uma Introduces SKIN

uma, a provider of semantic Web technology, recently unveiled the uma SKIN, which has been designed as a modular multitouch display solution. SKIN (for Semantic Knowledge Information (News - Alert) Network),  will allow producers of content which includes corporations, retailers, and brands to provide their customers with smart content via huge, multi-touch displays.

In a release, Christian Dögl, founder and CEO of uma, said. “The world of information has its own meaning, or language, skin, and that is represented both by the ultimate delivery of content as much as the physical touching and interacting with content that helped us formulate this new product. We are fortunate to have found a customer in Siemens (News - Alert) that ideally recognizes the value of ideas and information as relevant art that can be displayed and interacted within a public setting.”

The first installation of the uma SKIN has been the Siemens (News - Alert) Identity Display (SID) at the Siemens CEE headquarters facility in Vienna. The SID display is comprised of 14 multi touch cell 46-inch full HD LCD displays positioned on a 10.5-meter wall. uma has included the MultiTouch display technology in its SKIN product which means that with 29 megapixels, the Siemens Identity Display currently has the highest resolution displayed by any multi touch installation.

Brigitte Ederer, head of Corporate Human Resources and Labor Director for Siemens AG (News - Alert) added, “At Siemens, we have always had a culture of openness and community - towards our employees as well as our customers and the community. uma’s idea of making a global corporation like Siemens tangible - literally touching a living organism like Siemens - excited me. They have created a state-of-the-art example of how Web 3.0 can foster Interactivity in the organization and the exchange of ideas and experiences can be brought to completely new levels. In human resources and corporate communications, this is literally deciding the future.”

uma SKIN has effectively reduced the content collection effort for Siemens Corporate Communication as it displays and allows users to go through an extensive range of Siemens values and topics presented and contextualized automatically from a multitude of data and Web sources. Furthermore, uma SKIN also features a person tracking technology, which allows it to react to the presence of people passing by or standing close to the display.

The innovative can be used in corporate or public communications, as well as in retail stores and exhibition and museum events.