Limelight Networks Introduces Orchestrate

Today, website content providers need to make their websites richer, faster, and more engaging to remain ahead of competition. They also need to add impactful audio and video files to make the content more appealing, target visitors with the latest monetization techniques, and be able to connect with mobile devices everywhere.

To make these tasks easier, Limelight Networks (News - Alert) has introduced a new solution framework created to address the specific digital media workflow requirements of vertical markets. The new solution is called Limelight Orchestrate and it uses a flexible application platform for hosting cloud-based Software as a Service (SaaS (News - Alert)) services, marketing automation technologies, and powerful analytics.

Users can use Orchestrate to improve their Internet activity from just managing and publishing content to improving revenue by providing an improved online end-user experience by offering video publishing and management, Web content management, cloud storage, site acceleration, and Content Delivery Network (CDN) services. Limelight Orchestrate has Limelight's scalable global network at its heart, the company stated in a press release.

“The opportunity to employ integrated online video publishing, web content management, and CDN services was a key factor in our decision to turn to Limelight," commented Dean Horowitz, Vice President of eMedia & Market Intelligence at Vance Publishing Corporation, a media company. "Workflow is such a central component of our publishing capability, and being able to post a new story or upload a video empowers us to drive engagement, increase publishing frequency, and improve opportunities for both advertising and sponsorship.”

Recently, the company announced that the Limelight Video Platform has added numerous new advantages to its Summer 2012 release, offering marketers simple tools to improve online video publishing capabilities. These features extend Limelight Video Platform analytics abilities to Internet-connected mobile devices, including tablets. Additional improvements to the cloud-based service include mobile live streaming, intelligent device detection, and social sharing functionality.