Google Ensures Delivery of Quality, Relevant Results to Users

According content specialist Kerry Finch, internet marketers and search engine optimization (SEO) specialists have faced tough competitions with Google's (News - Alert) commitment to deliver the best results possible to users of its search engine.

"Over the years there have been thousands of SEO tricks, work around, tools and strategies that have been able to keep a step ahead of Google" stated Finch. "Until 2011, however, it seemed that the big search engine was always playing catch-up."

Google had earlier started rolling out regular and unannounced changes to its search algorithms, the 'Google Panda', and 'Google Penguin' updates.

Its teams also identified unacceptable practices that many SEO companies employed to help improve the rankings of their clients' Web sites.

"These included link-building networks, including blog networks where people could post second grade content and have it distributed to hundreds, sometimes thousands of sites on the network,” Finch added. “The result, for the unsuspecting searcher, was valueless and irrelevant content being returned after a search query was made.”

Around 2007, original, relevant and well researched material was requested, but things gradually changed.

"Some of my clients embraced spinning programs to help stretch their articles further,” she added. “They used the services of poor quality writing services to obtain keyword rich content that they used to further pollute the online space. And I admit, I did lose some clients to the tools and strategies that focused on quantity rather than quality."

Services most recently targeted by the search engines also specialized in re-spinning and submitting content through private blog networks. These services have been hit with a website de-indexing campaign that has rendered their future usefulness to clients negligible.

"With the dramatic, sometimes devastating changes that Google has implemented in recent months, the demand for unique content has sometimes been overwhelming,” Finch concluded. “In fact, I have just added 4 more writers, from the U.K., U.S.A., Europe and Asia to my team.”

Search engines like Google are committed to detecting out duplicate content, and have now updated their algorithms to identify recycled content, and the Web sites that contain it have and will continue to suffer as a result.

The need for quality, unique content for Web sites is vital.