HP Unveils New Offerings to Help Retailers Create a Better Customer Experience

HP has introduced new offerings aimed at helping retailers create a better experience across multiple store touch points.

The company is providing the attendees at National Retail Federation convention a firsthand look at its retail-focused products and services, including point-of-sale (POS) and self-service solutions, digital signage, analytics software, managed print services and mobility solutions.

These solutions are supported by more than a dozen partners that combine their solutions and expertise with HP technology.

"Many retailers are working toward creating a much more interesting environment for shoppers with the goal of improving and differentiating the entire shopping experience," said Ray Carlin, vice president and general manager, retail solutions global business unit, HP, in a statement.

Giving details of the new offerings, officials with HP said that it includes the HP mobile POS solution based on the HP Slate 2 tablet running the Windows operating environment. This combines a barcode scanner and magnetic stripe reader into a secure case to enable store associate applications such as sales and clienteling. This is intended to better serve customers based on their past purchases.

Company officials said that HP CX is a cost-effective, flexible, self-checkout solution available in small and full-size configurations. Industry-leading software from ECRS and Retalix power these offerings.

Recently, HP unveiled new consumer PCs and commercial displays that offer consumers and professionals design, performance and convenience.

The new lineup includes: HP Omni27 PC - the company's first 27-inch all-in-one PC, and the first non-touch HP PC to feature exclusive HP Magic Canvas software for a truly engaging experience.

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