Oracle's ATG Web Commerce helps American Apparel Support Retail Business

American Apparel is hoping to manage and improve its global multichannel retail business by deploying Oracle (News - Alert) ATG Web Commerce and Oracle ATG Web Commerce Customer Service applications.

According to Oracle, providing customers with a personalized buying experience across all touchpoints is easy and simple through ATG (News - Alert) Web Commerce solutions. The company has also blended software-as-a-service (SaaS) commerce into the apps to facilitate flexibility and intelligence, helping users make sure the right choice is delivered to the right customer at the right time via an optimal channel that enhance sales.

Object Edge, a Gold level member of Oracle Partner Network (OPN) has been roped in to help American Apparel implement and integrate the Oracle ATG Web Commerce and Oracle ATG Web Commerce customer service applications.

Some of the notable benefits of employing the Oracle ATG Web Commerce customer service applications are: users can deliver superior, just-in-time, personalized, and consistent customer service across the full lifecycle; drive repeat business by integrating web marketing and email campaigns with web store content; maximize revenue by turning the service center into a sales center; analyze and improve the customer experience with real-time analytics and business reporting features; empower service agents to quickly and accurately handle customer questions with knowledge management tools; and more.

American Apparel asserted that it is a large ecommerce team and it was in need of a platform that scales to its growth and customer service needs. Oracle ATG Commerce solutions supposedly offered it a scalable platform with the flexibility and intelligence to personalize its offerings and drive its online growth.

Officials with Oracle Retail explained that Oracle solutions will enable American Apparel to create a strategic advantage across channels and international markets.