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July 11, 2011

Racemi's Guillory: Cloud Computing Needs Data Center Automation

At the recent Cloud Expo 2011 in New York City, TMC (News - Alert) CEO Rich Tehrani conducted an interview  with Racemi’s CEO, Lawrence Guillory.

The company builds software that plugs into other products, for capturing server images and migrating them in and out of the cloud.

“For example,” he said, “you can capture an entire server, the applications, the device and server configurations, the operating system, the entire stack, the resident data there, and move it into any physical, virtual or cloud environment.”

Basically, as Tehrani said, it’s a way to immediately virtualize physical servers. The product is agnostic whether the server is physical, virtual or cloud, “it’s more about the migration capability,” Guillory said.

It’s a good service if, for example, you want to do something like move from an HP server to a Dell (News - Alert) server – or from a Dell server to an HP server, makes no difference. Guillory explained the importance of it, saying, correctly, “If you’re going to do cloud computing, you’ve got to have data center automation. And if you’re going to do data center automation, you need the ability to work in a heterogenous environment.”

Over the past year Guillory has seen customers showing big swings towards more complex integrations. He explained how a couple years ago most people were dipping their toes in the water with automating such processes. Now people pretty much know what cloud means to them, at least up to this point, with public or private data centers. “They’re moving much more to a persistent hybrid cloud scenario.”

Customers also want more complex multi-tiered apps, Guillory said. Using their products, “you can lay down a multi-tiered image as the application architect laid it out. That becomes highly attractive, and we think that’s where the rest of the market’s going.”

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2011, taking place Sept. 13-15, 2011, in Austin, Texas. ITEXPO (News - Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register, click here.


David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.

Edited by Jennifer Russell
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