Gartner Places SAS in Leaders Quadrant

Gartner has placed SAS (News - Alert) in the Leaders quadrant in its latest report, “Magic Quadrant for CRM Multichannel Campaign Management,” SAS has announced.

With marketing resource management (MRM) capabilities, the latest version of SAS Customer Intelligence centered on greater usability, better exploitation of real-time capabilities, and improved integration. To improve the efficiency of campaign planning, and further improvements in the integration between online and offline analytics, it also includes enhanced integration with campaign planning and optimization, new utilities. Marketing organizations can now synchronize activities across all marketing communications with the help of updated online analytics offerings.

The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner (News - Alert).

“As the campaign management marketplace consolidates, SAS continues to differentiate its customer intelligence offerings to provide value throughout an organization, not just in the marketing department,” said John Bastone, Global Product Marketing Manager at SAS. “As multichannel campaign management solutions continue to advance, SAS continues to tightly integrate campaign management activities with other SAS solutions, such as social media and online analytics, to provide a holistic view of the business that organizations can leverage to achieve profitable revenue growth.”

According to Gartner SAS “consistently do considerably better in overall campaign management performance for basic and advanced campaigns, as well as for integration with e-marketing. Leaders have high market visibility, high market penetration, strong market momentum and a strategic vision for growing the campaign management business.”

In September 2010, the company announced that it was implementing an upgrade of the enterprise risk management program for Alliant Credit Union of Chicago. The upgrade will enable Alliant, who is the seventh-largest U.S. credit union asset-wise, to strengthen its market leadership in standardizing common risk management definitions and processes. The SAS OpRisk Management from the leader in business analytics was chosen based on the successful 2009 SAS Analytics implementation.