Voip-Pal.Com Launches Ad Campaign Featuring Pointsphone Guard

Voip-Pal.Com Inc., a leading provider of international calls using VoIP technology on the internet, smart cell phones and PC Tablets, recently announced the beginning of an Ad Campaign featuring its Pointsphone Guard antivirus program. The Ad Campaign is a follow-up to the April 2011 news release in which Voip-Pal announced the launch for the North America Android (News - Alert) users of its PointsPhone Platinum Suite™ package which bundles an Antivirus Program called Pointsphone Guard. The program is designed to guard Android devices against spyware, malware and viruses.

"Malware specifically targeted against Android smartphones has increased 400 percent since last summer," says Dennis Chang, President of Voip-Pal, in a statement. "The general public became painfully aware of the potential scope of these malware problems in early March of this year, when over 50 Android Apps were discovered to be infected with a particularly malicious malware that could pirate confidential information from smartphones and even download malevolent code to your phone from remote servers.  Even as recent as this May, a number of Android Apps were identified with malware capable of sending text messages from your Android phone to phone numbers in China."

"With our Platinum Suite™ the customer will receive a state-of-art antivirus program already included when they purchase airtime minutes.  It becomes a simple and convenient solution to the malware threat.  The customer can save on ridiculous roaming charges and protect his smartphone," Chang adds.

"We want to send this message out to the general public," adds Mr. Chang, "by starting an Ad Campaign using a 30 to 40 second production.  The Ad is fun but it will seriously get the message across and help the branding of our Pointsphone Guard™ product.  We hope the public will begin identifying with our 'Mascot' in the Ad.  We will begin with certain select market segments in North America to debut this first Ad production.

Rahul Arora is a TMCnet contributor. He has worked as an editor and freelance writer for several reputed organizations in India. To read more of his articles, please visit his columnist page.

Edited by Chris DiMarco