infoTECH Feature

May 05, 2011

AT&T Advanced Advertising Solutions Appoints New Vice President of Internet and Mobile Sales

Michael Rosen has joined AT&T (News - Alert) Advanced Advertising Solutions as Vice President of Internet and Mobile Sales.

In his new role, which is effective immediately, Rosen will lead the national sales divisions of the digital and mobile units of AT&T Advanced Ad Solutions by guiding sales strategy and providing overall digital and mobile sales team management and leadership.

Rosen will be reporting directly to Greg McCastle, Senior Vice President, Advanced Advertising Solutions.

With a range of executive-level media and marketing industry expertise, Rosen will help AT&T's national internet and mobile adverting sales division to achieve its set objectives.

Prior to joining AT&T Advanced Ad Solutions, Rosen served as President of Oggifinogi, a rich media advertising company. He also was a key player in the launch of Babelgum, a global web TV platform, where he served as Executive Vice President and Chief Revenue Officer.

Rosen also previously served at WeatherBug (News - Alert) as Senior Vice President and General Manager of its Consumer Division, where he enhanced the company brand by opening access to WeatherBug's live local weather data to consumers anywhere and anytime; enabling brand marketers to reach an engaged audience.

With his vast experience, he has also worked as Senior Vice President of Media Sales and Marketing for Bloomberg (News - Alert) L.P.

An active member of various industry organizations, Rosen also currently serves on the Professional Development Council at Syracuse University's Newhouse School. He has formerly been a member of the Ad Council Media Steering Committee, Cable Advertising Bureau, Association of National Advertisers and the Cable and Telecommunications Association for Marketing.

In related news, AT&T Government Solutions, together with Oracle (News - Alert) and Avaya, announced the introduction of integrated and customizable telework technology solutions for federal agencies seeking to develop and expand telework options for their employees.


Deepika Mala is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.

Edited by Rich Steeves
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