Dawn Westerberg to Present Social Media Workshop at ITA

Dawn Westerberg, president of Dawn Westerberg Consulting LLC, will be presenting at the Information Technology Alliance (ITA (News - Alert)) Spring Conference. She will give two presentations “The Hub – Is Your Online House in Order” and “How to Monetize Social Media: B2B Case Studies” and facilitate a hands-on lab with attendees interested in learning more about Twitter.

“The Hub – Is Your Online House in Order?” addresses the need for compelling content on websites and blogs. These websites and blogs provide visitors with the information they need to self-qualify themselves, continue returning to the site, and ultimately engaging in business with the firm.

“How to Monetize Social Media: B2B Case Studies” will focus on the results of real world marketing campaigns from campaign creation and campaign measurement to return on investment.

Westerberg will facilitate a hands-on lab for attendees who look to become more proficient in their use of Twitter. She speaks frequently on a variety of marketing topics including social media, content creation, customer experience, and marketing fundamentals.

The ITA Spring Conference is taking place May 1-3 at the Westin Buckhead Atlanta.

“It’s an honor to present at ITA and I’m excited about these sessions which are the result of member feedback on the types of topics and sessions that would be most helpful in managing their business,” says Westerberg. “Social media offers professional services firms with a great opportunity to showcase their expertise and gain exposure with new markets.”

The ITA is an independent, membership association of firms and companies. Its primary objective is to create a community where members share information and build relationships that improve the way of doing business. The membership roster consists of mid-market technology professionals, consultants, and product/service providers in North America.

Based in Austin, Texas, Dawn Westerberg Consulting LLC assists business-to-business firms in strategic marketing, public relations and social media. Dawn Westerberg is the president of Dawn Westerberg Consulting LLC. Being an Authorized Duct Tape Marketing Consultant, she invites business owners to “Fall in Love with Your Business Again” through sound marketing strategy, creative collaboration and inspired performance.

In related news, Dawn Westerberg Consulting LLC was selected by JMT Consulting Group to develop and present a webcast on social media for the firm's customers and prospects. The webcast, entitled "Taking the Fear and Hype Out of Social Media: Advice for Nonprofits," is the first presentation of its kind offered by JMT Consulting. JMT Consulting is a national provider of consulting and software solutions to nonprofits.