Volubill Unveils Edge Offload Solution

Volubill recently launched Volubill Edge Offload, which brings centralized policy controls to the network edge for selective traffic offload and traffic shaping.

 “Initial methods used to deal with the telecom industry’s capacity crunch problems were quite basic and reactionary, only somewhat benefitting operators and providing little incentive for customers to use networks more sustainably,” says Peter Flynn, vice president of product at Volubill.

Norbert Scholz of Gartner (News - Alert) notes that operators are looking to new solutions to protect network resources and increase customer satisfaction.

“If these functions can be done at the network edge and as close to the subscriber as possible, they will yield greater benefits for the operator by freeing up even more capacity,” he says. “Ultimately subscribers will enjoy improved connection speed and quality.”

Volubill and Telesperience earlier this month released a report that discusses the steps mobile operators are taking to combat the capacity crunch resulting from the wireless data boom.

According to the survey, 47 percent of operators employ traffic shaping, and 97 percent plan to by 2013. Just more than half say they are doing this to deliver more granular service offerings such as the prioritization of specific data types by service.

And while only 20 percent of operators currently use traffic offloading strategies, 73 percent plan to by 2012, the report reveals. That is expected to evolve from simple Wi-Fi- and femtocell-based offloading to radio access network edge control.

John Aalbers, CEO at Volubill, explains: “Policy control solution providers will play an important role in helping operators move from a defensive stance to a more proactive one by providing them with modern tools and technologies like Volubill’s new Edge Offload mobile network optimization solution. With tools like this, operators can leverage more sophisticated traffic management strategies that will ultimately yield more business models.”