LoopFuse's OneView Selected by Rhomobile

LoopFuse (News - Alert), the leader in sales and marketing automation for small-to-medium-sized businesses (SMB), recently announced that marketing automation solution OneView has been selected by Rhomobile  (News - Alert)Inc., a cross-platform mobile application development tools provider, to automate and optimize key facets of its marketing program.

The selection of OneView brings an end to Rhomobile’s hunt for a marketing automation solution that would not only seamlessly integrate to Salesforce.com (News - Alert), but also provide an easier, more cost-effective way to capture, qualify, and nurture leads to sales.

Apart from easy and powerful Salesforce.com integration, the major reasons behind the selection of LoopFuse OneView were its lead management functionality and overall cost-effectiveness.

"Like most high tech startups, we have limited resources, so the ability to automatically capture and score leads significantly improves our overall sales/marketing process," said Matthew Larson, director of marketing, Rhomobile Inc, in a statement. "Thanks to LoopFuse, especially the Lead Scoring capability, our sales team has been freed up to pursue highly-qualified leads instead of sifting through vast amounts of unqualified leads. Our sales team loves it because they can focus on what they do best, closing deals."

"High tech startups need to ramp up marketing efforts quickly and effectively. LoopFuse OneView was designed with this in mind," said Sean Dwyer, president and CEO of LoopFuse, in a press release. "LoopFuse provides companies with the ability to automate as well as optimize key facets of their lead management strategies and tactics. LoopFuse OneView is robust but agile - so it can scale as the company grows."

The company recently was tagged as "Promising" in the Gartner (News - Alert) MarketScope for CRM Lead Management. The evaluation criteria included customer experience, overall company viability, and the product/service.

Rahul Arora is a TMCnet contributor. He has worked as an editor and freelance writer for several reputed organizations in India. To read more of his articles, please visit his columnist page.

Edited by Jennifer Russell