Technology Partnership Announced by InMobi and Cooliris

Next generation, immersive 3D advertising will be brought to the market by Cooliris and InMobi. According to a joint announcement made by the companies, immersive experiences are created by the innovator, Cooliris, while InMobi is the largest independent mobile ad network in the world.

The Mobile World Congress will see the preview of the two companies’ new platform. InMobi and Cooliris’ next-generation technology advances have been used to integrate the two best-of-breed solutions. The requests of the customers were also taken into account for the same.

In a release, Zean Nielsen, president, Bang & Olufsen America, Inc. said, "Since 1925, Bang & Olufsen has produced a series of technological and design achievements which underscore the company's focus on originality, inventiveness and providing the ultimate user experience."

Nielsen added that the company is interested in the new 3D advertising paradigm. This is in line with the company’s dedication to create long-lasting impressions. Customers can now interact with the timeless products in yet another way offered by the company.

Making engaging ads has been the aim of the Cooliris-InMobi solution. Accelerometer-driven parallax can be used to make banners immersive and eye-catching without using 3D content. 3D effects can be also added by the advertisers to make their advertisements truly interactive and rich. InMobi’s global mobile ad network can be used to run the ads at scale by the advertisers. This will help them to improve monetization.

According to Sridhar Ranganathan, VP, product management, InMobi, an example of the powerful, flexible nature of InMobi’s mobile technology platform is this global 3D advertising partnership. The company will be now able to offer the customers true immersive 3D creative in a scaled and integrated manner.

In a release, Soujanya Bhumkar, CEO and co-founder, Cooliris said “Today’s banner and full screen advertising does not fully leverage the power of the iOS platform to create engaging, interactive experiences. Advertisers can now regard the ad unit as a full brand experience rather than a sizing constraint on messaging. This partnership gives users a new experience that makes brand ads engaging and memorable.”