infoTECH Feature

January 28, 2011

IBM Seeing Cloud Adoption Soar

It seems that in the future, information technology will revolves around areas such as: social networking, cloud computing, and the strategic use of smartphones and tablets.  IBM has formed new partnerships and increased adoption of LotusLive public cloud services to help clients innovate faster, improve daily business interactions, and increase business efficiencies. 

LotusLive provides organizations with integrated email, web conferencing, and social networking and collaboration services through the IBM (News - Alert) cloud. This partnership is done with Ariba and SugarCRM that will help clients take advantage of social commerce and customer relationship management (CRM) in the cloud.

IBM is also announcing the widespread adoption of LotusLive with the following new clients benefiting from IBM's Cloud initiatives including the Australian Bureau of StatisticsC&D FoodsCrawford & CompanyFIDM/Fashion Institute of Design & MerchandisingGeneral Milling CorporationGeneral Motors Components Holdings and the Zoo and Aquarium Association of Australia, a press release states.

According to a recent IBM survey of more than 2,000 midsize companies, there's growing adoption of cloud computing among midsize firms, with two-thirds either planning or currently deploying cloud-based technologies, to improve IT systems management; while lowering costs.

Adoption of cloud computing is on the rise. Recent IDC (News - Alert) research shows that worldwide spending on cloud services will grow almost threefold, reaching $44.2 billion by 2013.With this increased interest and adoption, businesses across the world are embracing IBM's public cloud services for easy-to-use collaboration tools to connect with colleagues, partners and suppliers quickly.

This capability provides a more streamlined experience for the prospect, creates greater visibility into account activity, and increases CRM user productivity, which can shorten sales cycles and increase revenue for sales organizations. The new service is expected to be available during the first half of 2011.

Want to learn more about cloud communications? Then be sure to attend the Cloud Communications Summit, collocated with TMC’s (News - Alert) ITEXPO East, taking place Feb 2-4, 2011, in Miami. The Cloud Communications Summit will address a growing need of businesses to integrate and leverage cloud based communications applications, process enhancement techniques, and network based communications interfaces and architectures. To register, click here.


Mandira Srivastava is a TMCnet contributor. She works as a full-time writer, ghostwriter and blogger, and has more than two years of experience in print and Web media. She has also worked on company brochures, website content and product descriptions, as well as proofreading and editing content. To read more of her articles, please visit her columnist page.

Edited by Jamie Epstein
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