infoTECH Feature

January 18, 2011

Lenovo Goes Way of the Tablet, Forms New Division Focusing on Tablet Production

On the heels of tablet competition talk at CES, personal computer developer Lenovo added its name to the list with its plan to develop tablets with a new division.

The Beijing-based company is taking advantage of the expanding tablet market by focusing its Internet and digital and home division on Web-connected electronics, smartphones and tablets. The Mobile Internet and Digital Home Business Group (MIDH) will be responsible for developing services and applications that will promote the convergence devices.

Despite Apple’s iPad popularity, it really isn’t something new to hit the tablet market since its inception. Apple (News - Alert) was placed first in the tablet arena based on its price, design use of multimedia applications, catching the eye of the consumer. Other companies, including Lenovo (News - Alert) and Toshiba, have already offered laptops that also serve as tablet devices, but none gained such popularity as the iPad.

At CES, Lenovo featured its tablet model dubbed “LePad” which runs on Google’s Android (News - Alert) OS.

“Lenovo recognizes the tremendous growth potential of the mobile internet, as well as that of new categories like cloud computing and smart TV, and so we are putting the focus and investments in place to fully capitalize on these opportunities to drive growth in our business today and for many years to come,” said Yang Yuanqing, chief executive officer of Lenovo, in a press release.

The company was recently reported to be gaining market share by upping its investment and marketing, opening up jobs globally.

"We will invest in our people and add capabilities to win in the marketplace," said Rory Read, president and chief operating officer in a statement to the press.

Lenovo is hopeful with its product development in the tablet sector of the mobile computing industry.

“This is definitely going to be a very important year in tablets,” said Peter Hortensius, who is to become Lenovo’s head of product development later this year.

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Michelle Amodio is a TMCnet Contributor. She has years of experience in business and marketing. Previously, she worked in broadcast journalism and as an editor abroad in London, England for a privately owned magazine. To read more of her articles, please visit her columnist page.

Edited by Tammy Wolf
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