infoTECH Feature

January 18, 2011

W3C Unveils New HTML5 Logo

A new logo has been unveiled for HTML5. According to a Mashable report, the World-Wide Web Consortium (W3C (News - Alert)) has also unveiled a new way of framing the conversation about newer Web development technologies.

There has been significant debate surrounding the topic of HTML5, not to mention confusion, over the past year or so. Companies like Google and developers throughout the global industry are making their support very public as HTML5 is positioned as the “magic-bullet antidote” that will fix any current Web development problem.

The logo’s new site offers this tidbit, as reported by Mashable: "It stands strong and true, resilient and universal as the markup you write. It shines as bright and as bold as the forward-thinking, dedicated Web developers you are. It's the standard's standard, a pennant for progress. And it certainly doesn't use tables for layout."

Boutique agency, Ocupop, designed the new HTML5 logo. The firm is known for focusing on branding, identity and Web design, although it also handles other facets of marketing and design work as well.

Logo designer Michael Nieling shared in a statement that the term HTML5 has taken on a life of its own and in the meantime, has also spurred confusion and debate in the developer community and the public at large as to its exact meaning and purpose. The term has grown outside of the spec itself and now, the standard needs a standard. In other words, HTML5 needs a consistent, standardized visual vocabulary that will serve as a framework for conversations, presentations and explanations.

Nieling says the new logo and its keystone shape symbolizes how HTML5 stands at the center of this current technology movement. The shape also resembles a coat of arms, or a badge of honor to capture the spirit and substance of the open Web platform and its surrounding community.

All members of the Web developer/designer community can take and use the new HTML5 logo. On the logo’s site, users can customize a badge according to the types of technology used with eight classes ranging from semantics to styling.

The site also offers free stickers and $22.50 T-shirts with the new HTML5 logo. The site also offers a full gallery of sites that truly showcase what developers and designers can do with HTML5.

Nieling promises that you will get the meaning of the new logo at first glance. Take a look for yourself here and see what you think.

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Susan J. Campbell is a contributing editor for TMCnet and has also written for To read more of Susan’s articles, please visit her columnist page.

Edited by Tammy Wolf

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