As the leading direct marketer in the U.S. of innovative products for baby boomers and beyond, firstSTREET entered into an agreement with Telikin to market the industry’s most intuitive home entertainment computer under its firstSTREET brand name.
Using various channels such as consumer magazine, direct mail, internet and the firstSTREET catalog, firstSTREET will market the easy-to-use touchscreen home computer under its brand name.
In a press release, Mark R. Gordon, chief executive officer at firstSTREET, said, “We have built a reputation over the past 5 years of serving baby boomers and beyond with trusted, top of the line products and services. We are excited to have a simple, yet comprehensive computer that integrates the top functionality most sought after by our customers. It makes advanced features such as video chat, photo sharing and social networking easy to use. It will undoubtedly be a game changer.”
The simple to use, touch-screen computer device along with its integrated pre-loaded applications includes menu of top interest functions such as video chat, photo sharing, email, and web browsing, including local and national news, weather, calendar, shopping, game and health sites. In a statement, Fred Allegrezza, co-founder and CEO of Telikin, said, “The alliance with firstSTREET is a huge testament to the design and technology approach we used to create Telikin. The alliance ensures that firstSTREET customers are purchasing the very best product available in the marketplace without the hassles of current personal computers.”
The ready-to-go out of the box product comes installed with its software, while the enhanced, friendly customer support will be available from March 2011. The large monitor with its intuitive user interface and easy menu of popular functions helps people stay connected with family, friends and the world without the hassles of virus attacks, pop-ups and additional cost and number of applications required to operate current computers. firstSTREET product’s targets aging consumers and is marketed using virtually all of America’s major magazines to a house file of over 2.5 million customers via monthly catalogs and direct mail.