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January 07, 2011

USB-IF Adds New Products to SuperSpeed USB Ecosystem

The USB Implementers Forum, better known as USB-IF, recently announced that it has achieved unprecedented growth of the SuperSpeed USB 3.0 ecosystem. Since 2010 approximately 165 certified products such as DisplayLink and Fresco Logic, delivering advanced interface, have been launched.

Recently four SuperSpeed USB products and developers had been recognized for their innovation and engineering excellence, these include, DisplayLink’s SuperSpeed USB chip platform was awarded the Best of CES Innovations 2011 Design and Engineering Award Honoree; Fresco Logic won the EE Times' "Silicon 60" List of Emerging Startups; Synopsys (News - Alert) DesignWare SuperSpeed USB 3.0 IP was awarded the EDN Innovation Awards; and Western Digital Technologies, Inc.’s My Book 3.0, won the Mir PC Technical Innovation Award.

In a press release, president and COO of USB-IF, Jeff Ravencraft, said, "Demand for the next-generation of the USB interface has created a groundswell in certified devices, driving down cost and creating a highly competitive ecosystem. Consumers look for speed and ease-of-use with device connectivity, and SuperSpeed USB meets these expectations today."

The Principal Analyst at In-Stat (News - Alert), Brian O'Rourke, added, "With 165 certified devices currently available, SuperSpeed USB represents a competitive market with expanded options available to consumers. SuperSpeed USB has witnessed remarkable industry advancement due to the performance enhancements it offers consumers and manufacturers alike. We look forward to seeing what the next 12 months will bring."

The USB Implementers Forum, Inc. (USB-IF), a non-profit corporation founded by a group of companies that developed the Universal Serial Bus specification, was formed to provide a support organization and forum for the advancement and adoption of Universal Serial Bus technology, as well as to facilitate the development of high-quality compatible USB peripherals (devices).

The Forum also promotes the benefits of USB and the quality of products that have passed compliance testing. Some of its key activities include, USB Compliance Workshops; USB compliance test development; USB pavilions at CES (News - Alert), IDF, WinHEC; Marketing programs and collateral materials, such as retail newsletters, retail salespeople training, store end-caps, etc.; and USB Developer Conferences among other events. Major firms such as Hewlett-Packard Company, Intel Corporation, LSI Corporation, Microsoft Corporation, Renesas Electronics and ST-Ericsson (News - Alert) have been involved in the Forum activities and have representatives in the Board of Directors.

Carolyn John is a Contributor to TMCnet. To read more of her articles, please columnist page.

Edited by Jaclyn Allard

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