infoTECH Feature

November 22, 2010

VeriSign Seal Achieves Record with More than Half a Billion Views in One Day

Symantec has achieved a new record for its VeriSign (News - Alert) seal. According to an official statement from the company, VeriSign has seen more than a half billion views in a single day by Internet users.

The company also surpassed another milestone with more than 100,000 websites now displaying the VeriSign seal— more than six times that of the second most popular security mark.

With these achievements, the VeriSign seal is the No. 1 trust mark on the Internet, according to company officials. In May this year Symantec (News - Alert) acquired VeriSign’s authentication- services unit for $1.28 billion in cash.

“More Internet businesses than ever before now display the VeriSign seal, which shows that the Internet’s most recognized trust mark is broadening its reach,” said Fran Rosch, vice president of Trust Services at Symantec, in a statement.

According to Rosch, these dramatic gains in VeriSign seal views reveal the persistent advantage VeriSign customers can have over competitors.

“With features like VeriSign Seal-in-Search, businesses begin building trust even before consumers visit their sites. More than 100,000 online businesses recognize how valuable that is,” Rosch added.

Launched in early 2010, VeriSign Seal-in-Search enables participating search engines, partners and security tools display the VeriSign Trust Seal next to a Web site’s link within search results.

The software boosts the confidence of users by ensuring that the site’s operators have been authenticated by Symantec and that the site is scanned daily for malware.

Businesses can display the VeriSign seal by deploying VeriSign Secure Socket Layer or Extended Validation SSL Certificates, which provide full business authentication and up to 256-bit encryption of online transactions and communications.

For sites that don’t require SSL encryption but need to reassure visitors that they have reached a trustworthy site, a stand-alone version of the VeriSign Trust Seal is also available, the company said.


Rajani Baburajan is a contributing editor for TMCnet. To read more of Rajani's articles, please visit her columnist page.

Edited by Tammy Wolf
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