Cloud computing holds far-reaching implications for many sectors of the IT industry, including a little known segment referred to as independent software vendors (ISVs). Today, ISVs are focusing on how to position their products as a service, which for most customers are considered operating expenses, rather than capital expenditures.
There are many reasons why ISVs focused on shortening their sales cycles and creating smoother deployments for their applications are realizing the benefits of partnering with cloud providers that have an ISV channel program. Doing so gives them access to a secure enterprise cloud and software-as-a-service (SaaS (News 
- Alert)) capabilities.
Among the benefits cloud brings to ISVs are access to new customers and increased revenues, according to Wayne Kiphart, senior director of services, sales and channels for Logicalis (News - Alert) US, who outlined five reasons ISVs should embrace the cloud...Read More >>>
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